A rate of nearly one drowning a day on Alabama and Florida panhandle beaches in recent weeks has left one sheriff desperate for the public to understand the risks involved in entering the Gulf waters when the risk is elevated.
That rate,
Ford calls the lifeguards, deputies and firefighters who respond to water rescues “heroes,” and bemoans the resistance beachgoers often seem to have to obeying safety warnings. Joethan Phillips understands Ford’s frustration. As the Beach Safety Chief for Gulf Shores, he says one root of the problem is people simply not understanding the flag system.
In Okaloosa County, the sheriff’s department says “knee deep is too deep” when single red flags are flying. The campaign includes billboards, a text message system to alert users to the current beach conditions, safety flag logos and videos on rip currents, with those materials also shared with condominium owners and other industry partners, Phillips said.
“You say you are a ‘good’ swimmer, an experienced swimmer, a competitive swimmer. But you are no match for a rip current,” read the post, which was accompanied by aerial photos taken from a BCSO helicopter showing the underwater trenches caused by rip currents just off shore.
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