Do you remember this anti-pollution ad? It's long been considered inappropriate and is now being retired.
It’s been referenced over the decades since on shows like “The Simpsons” and “South Park” and in internet memes. But now a Native American advocacy group that was given the rights to the long-parodied public service announcement is retiring it, saying it has always been inappropriate.
“Keep America Beautiful wanted to be careful and deliberate about how we transitioned this iconic advertisement/public service announcement to appropriate owners,” Noah Ullman, a spokesperson for the nonprofit, said via e-mail. “We spoke to several Indigenous peoples’ organizations and were pleased to identify the National Congress of American Indians as a potential caretaker.
Dr. Jennifer J. Folsom, a journalism and media communication professor at Colorado State University and a citizen of the Choctaw Nation of Oklahoma, remembers watching the public service announcement as a child. “There’s no agency for that sad so-called Indian guy sitting in a canoe, crying,” Folsom said. “I think it has done damage to public perception and support for actual Native people doing things to protect the land and protect the environment.”
Robert “Tree” Cody, the adopted son of Iron Eyes Cody, said the advertisement had “good intent and good heart” at its core.
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