After two years, the exclusive Revolve Festival at Coachella returned with a large social influence, with the most shared post being the chaos of getting there.
According to data from Traackr, an influencer marketing platform, the Revolve Festival accrued more than 5,000 posts from 700-plus influencers as of Monday morning, which resulted in more than 25 million engagements for the popular e-tailer.
On Instagram, there were 4,800-plus posts with more than 13 million engagements and nearly 21.5 million video views. Meanwhile, TikTok had 520 posts about the event, with nearly 12 million engagements and more than 90 million video views. However, the post that garnered the most engagement happened to be one that captured the downside of the festival, which was the hectic means of transport to the event.
A short TikTok video by content creator Averie Danielle Bishop discussing the “chaos” of Revolve Festival has nearly 3 million views and more than 300,000 likes. The clip shows Bishop talking about how long festivalgoers had to wait to get onto the shuttle to get to the event and short videos of crowds standing in a parking lot. The only way to go to the invite-only event was with the shuttles provided by Revolve. Guests couldn’t arrive by any other means of transportation.
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