With 87% of Filipinos eager to travel, bookings for local and nearby Asian destinations are already exceeding pre-pandemic levels according to a study by travel platform Klook.
. With the lighter restrictions, Hong Kong bookings from Filipino users of the app skyrocketed by 230% from December 2022 to January 2023, with double-digit growth continuing for February and March. While travel to Hong Kong has yet to reach its pre-pandemic level, Klook noted that it would most likely surpass this as it recovered.
Asian countries also topped Statista’s survey on the preferred holiday destination of Filipinos in 2023, with Japan being the easy favorite. The survey, conducted between November 2022 and January 2023, found that about 28% of respondents in the Philippines said Japan was their preferred holiday destination. Filipinos also favored going to ASEAN member-states, with 17% choosing to visit one of the 10 countries in the association.
“Travel has become even more accessible to consumers now that more people are becoming digital-savvy, and we believe this digital transformation is contributing greatly to the acceleration of tourism growth in the region,” Ho said.
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