Crypto exchanges spent millions of dollars on Super Bowl ads — but was it worth it? 🧐 New research reveals which adverts viewers remembered most... and the results are pretty surprising 👇
The barrage of cryptocurrency adverts at the Super Bowl raised awareness about digital assets — but didn't necessarily make American consumers more likely to buy them, according to new research.
In some ways, Coinbase's score is understandable because of how its 60-second spot focused on a QR code bouncing around the TV screen, with its logo only briefly appearing at the end. To compound the problem, many of those who scanned the code struggled to access the exchange's landing page because servers were overloaded.
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