Best Buy plans to sell hearing aids this fall under new rules being implemented by the U.S. Food and Drug Administration to allow for the over-the counter sale of certain hearing devices.
about 30 million Americans experience hearing loss but only about one-fifth get treatment that includes hearing aids.
Although Best Buy didn’t disclose a price for hearing aids in its announcement Wednesday, the cost of hearing aids for Americans is expected to fall dramatically with a huge influx of retailers that will be selling them in stores and online. “The rule is expected to lower the cost of hearings aids, furthering the Biden-Harris Administration’s goal of expanding access to high-quality health care and lowering health care costs for the American public,”“It is designed to assure the safety and effectiveness of OTC hearing aids, while fostering innovation and competition in the hearing aid technology marketplace.”
“This isn’t the first time we’ve offered hearing solutions; for years, we’ve had a collection of personal sound amplification products , self-fitting hearing devices, TV amplifiers, hearing protection devices and other accessories,” Best Buy said. “This fall, the collection will also include for the first time ever, the new FDA-regulated category of over-the-counter hearing devices to help perceived mild or moderate hearing loss from some of the most trusted brands in the space.
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