New research suggests that Google, the tech giant with a stranglehold on the digital ads market, has been violating its own standards when placing video ads on YouTube and third-party websites up to 80 percent of the time.
shows that woke tech giant Google has been violating its own guidelines for placing video advertisements on third-party websites. The comprehensive study reveals that approximately 80 percent of Google’s video ad placements on these platforms did not adhere to the company’s own stipulated standards.
The study is based on an extensive analysis of data from campaigns of over 1,100 brands that received billions of ad impressions between 2020 and 2023. Major brands such as Johnson & Johnson, American Express, Samsung, Sephora, Macy’s, Disney, and theGoogle has disputed the study and its claim, asserting that the report is inaccurate and does not reflect their efforts to ensure advertiser safety.
This study raises significant questions about the transparency of Google’s online ad operations and the broader digital advertising market, where tracking financial transactions is challenging, making it difficult for brands to verify that they are receiving the services they paid for.
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