According to recently leaked internal TikTok documents, the company has been developing PR strategies to respond to criticisms of its links to China, including the fact that it is owned by Chinese company ByteDance.
that according to recently leaked documents, TikTok has been attempting to develop strategies to deal with its biggest public perception issue — its close links to China. The PR documents are titled “TikTok Master Messaging” and “TikTok Key Messages,” and outline press talking points in English and another European language. The larger document is the 53-page TikTok Master Messaging document which outlines key messages that the company wants to make public.
The language used in the documents is similar to the content of a TikTok executive’s testimony before the United Kingdom’s parliament and the company’s letters to United States senators. The link to China is reportedly a known issue for TikTok’s PR team and it is mentioned frequently in both documents.
“There’s a lot of misinformation about TikTok right now. The reality is that the TikTok app isn’t even available in China.” TikTok used this talking point when responding to“We have not and will not share user data with the Chinese government, and would not do so if asked.” TikTok used this one in response to“We have a number of measures in place to significantly reduce access to user data, and we continue to build those out.
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