Rent the Runway is ensuring its customers that its cleaning practices 'are designed to kill viruses such as the common cold and flu,' in the midst of the deadly coronavirus outbreak.
Rent the Runway is ensuring its customers that its cleaning practices "are designed to kill viruses such as the common cold and flu," in the midst of the deadly coronavirus outbreak.
The clothing and accessories rental platform said in an email to users Wednesday afternoon that although scientific information is still developing, it has "no reason to believe" its cleaning practices are ineffective against COVID-19,The company rents out women's clothing, such as dresses, blazers and denim, which is worn and then returned to be washed and worn again by other users. It also rents out accessories, like purses, and home goods, like pillows.
The outbreak is a new challenge for companies like Rent the Runway, which make up the so-called sharing economy, since it may raise questions among consumers about who else has touched Rent the Runway's clothes before, and have those items been properly cleared. The company also said all of its accessories, including handbags, sunglasses and jewelry, are cleaned with alcohol and disinfectant.In light of developments regarding COVID-19, we want to proactively provide details and additional transparency around our cleaning processes.
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