Richard Wagoner writes about what’s happening on LA radio each week.
These are getting difficult to write: We lost another good one last week.
LARadio.Com’s Don Barrett was a friend of Baugh’s; he says that Baugh’s smile was contagious, one “that you would never forget – a smile that would light up the dreariest of skies.” The change back has caused quite a buzz throughout the area, including coverage from local newspapers and television stations, as well as posts all over social media and studies from industry observers. Headlines such as “Listeners rejoice as Live 105 returns to the airwaves” are common.
My hope, though, is that new songs will become more prevalent and help make the format a success, which may help spread the idea to here. Personally, if I owned the station, I’d switch it to music. Perhaps a full-service format backed by the oldies — or mellow rock — that you no longer hear on the radio.
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