Former Fifth Harmony member Normani pays tribute to '106 & Park,' Beyoncé and the golden age of hip-hop/R&B in new single and video, 'Motivation.'
Normani’s pop-stardom ambitions are made quite clear in the opening seconds of her latest music video, “Motivation.”.”
Perched on the floor, inches away from the television, she imagines a world in which she has the No. 1 video on the countdown show that was essential after-school viewing in the early aughts. The young girl transforms into Normani and the rest of the clip sees her paying tribute to the idols she fell in love with as a child watching “106.”
“Motivation” is a bouncy, horn-filled R&B-pop confection reminiscent of the sweaty bangers that made Rich Harrison an in-demand producer in the early aughts when his sound took off with the gems he made for Amerie, Kelly Rowland andIt’s a sticky bop perfectly primed to get us through the rest of the summer, but it’s the video that will push the formerNineties and 2000s R&B nostalgia has been the pulse of the genre’s resurgence in the past two years, but where many young artists are...
Early in the video, Normani offers her own twist on Beyoncé’s iconic “Crazy in Love” strut. A basketball court scene conjures Jennifer Lopez’s “I’m Real” and Britney Spears “… Baby One More Time” with just a little bit of Juvenile’s “Back That Thang Up” for good measure.’s “All For You,” Omarion’s “Touch” and 3LW’s “No More ,” and her background dancers are dressed in looks that recall Aaliyah and TLC.Normani was only 4 when “106 & Park” hit the airwaves.
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