This is Reebok’s first long-term name, image and likeness partnership.
During his college days, Shaquille O’Neal was a force on the court at Louisiana State University. For his first athlete signing as president ofsaid it has signed the university’s women’s basketball star Angel Reese. This is the brand’s first long-term name, image and likeness partnership.
In April on “The Big Podcast with Shaq,” O’Neal said Reese is the greatest athlete to come out of LSU sports. Nick Woodhouse, president and chief marketing officer of— the company that acquired Reebok from Adidas in August 2021 — told FN that O’Neal made it clear that Reese needed to be aligned with the brand.
Krinsky added, “We have a history of allowing athletes to be themselves, if you think through the years of the creative we’ve done, the marketing we’ve done. We haven’t tried to put them into some kind of framework. She wants to continue to express herself, and we’re here to amplify that.” Reebok said Reese will be positioned at the forefront of its lifestyle, fashion and performance product stories, starting this fall. Also, the brand said she will work with its product teams to influence future designs and innovations, which includes her own collection that will launch in fall 2024.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
College basketball poll: A&M, Baylor, Texas crack AP preseason rankingsTexas A&M was the highest-ranked Texas school coming in at No. 15. Texas and Baylor rounded out the top 20 at 18 and 20, respectively.
Baca lebih lajut »
AP men's basketball Top 25: Kansas opens over Duke at No. 1 in preseason pollThe college basketball season is almost here.
Baca lebih lajut »
AP men's basketball Top 25: Kansas opens over Duke at No. 1 in preseason pollThe college basketball season is almost here.
Baca lebih lajut »
Newsom signs California law to give Mexican college students 'discounted' tuitionAnna Giaritelli joined the Washington Examiner in 2015 and focuses on homeland security, immigration, and border issues. Anna has traveled to the border on more than 40 occasions since 2018 and has covered human smuggling, the evolution of the war on drugs, domestic terrorism, and migration trends. She is currently based in Austin, Texas.
Baca lebih lajut »
Dick Vitale speaks for first time in months in emotional cancer recovery videoVenerable ESPN college basketball broadcaster Dick Vitale is on the comeback trail.
Baca lebih lajut »
Newsom signs law allowing in-state college tuition for some students in MexicoSouthwestern College, students in California pay around $1,400 a year for tuition. Out-of-state or out-of-country students pay closer to $6,000.
Baca lebih lajut »