“Select countries” will still have the choice to opt out, however.
Illustration by Alex Castro / The Verge
Reddit is removing the ability for some users to opt out of ad personalization based on their activity on the platform.alongside several incoming updates to its privacy, advertising, and location settings, Reddit’s head of privacy, Jutta Williams, justified the change by saying that Reddit “requires very little personal information” from its users and that it would allow the company to “better predict which ad may be most relevant to you.
Williams contends that the vast majority of Reddit users “will see no change to their ads,” and users who had previously opted out of ad personalization “will not result in seeing more ads or sharing on-platform activity with advertisers.” The updates to the platform’s advertising settings will roll out over the next few weeks.To clarify, this update does not change the way we collect or share data. This data informs how we target ads on our platform.
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