Really, Anyone Can Shop Clothing Sustainably

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Really, Anyone Can Shop Clothing Sustainably
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Sustainability doesn’t have to mean buying only eco-friendly brands

Photo: Keri Wiginton Elizabeth Cline’s 2013 book, Overdressed: The Shockingly High Cost of Cheap Fashion, is canon for people who want to learn about sustainable fashion. But it’s pretty bleak — describing the combination of environmental ruin and human-rights violations fast fashion has wrought. And although she didn’t know it at the time, it left the door open for her second book. Overdressed outlined the problem, and her second, out today, outlines the solution.

EC: For a while, I resisted [writing a guide]. I was like, “We need to fix this on an industry level and at a government level.” But this is the information people are looking for. SS: That’s a good point. I don’t know any sustainable fashion people who don’t buy sustainable or ethical fashion for themselves, regardless of how often they campaign for system-wide change. I fall in that category.

EC: The shift away from home sewing and mending started back in the 1970s and accelerated in the 1980s just because mass-market clothing started to get cheaper. But it was the rise of fast fashion and really, really, really cheap clothing in the late ’90s, early 2000s, that just totally killed off so many other aspects of our clothing culture. Even if you go back 15 years, you could read stories in magazines about mending or stain-removal techniques or how to buy a good fabric.

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