Rémy Martin toasts to the good life with new XO campaign
Starring Chinese actor, singer and brand ambassador Li Yifeng, the XO film serves as a call to action — to not wait for the good things in life, but rather enjoy them now. The brand invites its audiences to enjoy excellence today — and a glass of Cognac.The new vignette exudes luxury. From the high-end cocktail parties to the rooftop city skyline views, it represents the good in life.
“Excellence doesn’t stand still, waiting for us,” he says. “It’s up to us to go create these moments together.” As part of this celebration, the brand hopes the hedonistic campaign will reach a younger, new generation of individuals who seek out life’s greatest pleasures in the present moment.The campaign reinforces the theme that, in luxury, no one waits for excellence.Throughout its history as a brand, Rémy Martin has set out to understand and amplify the way culture impacts the world, especially through music.
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