'We were looking for the right opportunity in Regional Mexican and Rancho Humilde is the next age of the genre.'
From left: Darren Richie , Barry Daffurn , Jimmy Humilde , Antonio Castillo , and Roque Venegas
Terms of the deal were not disclosed, however, Daffurn expanded on Humilde's non-traditional marketing strategies, which have been noted industry wide. The music of the Rancho Humilde also includes acts El De La Guitarra and Herencia De Patrones. The label's bands cover themes such as immigration, cannabis legalization and issues impacting the Mexican border.
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