Ram is inviting consumers to help shape a concept that will inspire the design of the first electric 1500.
Ram, a major player in the pickup arena, had been somewhat
Consumers will also have some say on how the electric 1500 turns out. Ram on Tuesday announced the new program Ram Revolution, which the automaker created to give consumers the chance to provide some input.“Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns,” Mike Koval Jr., Ram's CEO, said in a statement.
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