.RalphLauren is expanding its relationship with FortniteGame.
As part of the Race to Greatness, a Polo Pony-shaped island — Ralph Lauren’s first digital landscape designed exclusively for Fortnite — has been created. It offers three distinct topographies — Ralph’s Airplane Hangar, the Rocky Mountains and Grand Forests — that were inspired by the designer’s personal home and garage as well as his previous collections, runway shows and home collection.
To promote the launch, Ralph Lauren will hold a global livestream event streamed exclusively on Twitch on Thursday at 4:30 p.m. ET allowing users to interact for two hours with top gamers. It will be hosted by SypherPK, and will feature interviews, interactive games and challenges with streamers and e-sports stars including LetShe, Gotaga, Tubbo, Hikakim and Deansocool, many of who will be wearing Polo both virtually and physically.
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