Ralph Lauren Accelerates, Sets Strategic Plan to Build on ‘Fortress Foundation’

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Ralph Lauren Accelerates, Sets Strategic Plan to Build on ‘Fortress Foundation’
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.RalphLauren rang the opening bell at the NYSE on Monday, celebrating 25 years as a public company and a new strategic plan.

Louvet’s job in the years ahead is to make sure that Ralph’s dream not only reaches more people, but that the brand becomes an important part of their lives.

“Our overall ambition is to be the leading luxury lifestyle company in the world,” Louvet said. “When we look at the data, it’s very clear that our brand is bigger than our business by far — we have significant runway for our business to catch up with the size of the brand.

Louvet sees the last strategic plan as a case of “promises made, promises kept” and now he’s playing on that to get investors to follow along with him on this next phase. The new strategic plan rhymes with the last one, coming in three parts and hitting on the same broad areas, but with the emphasis placed on the elements now needed to drive the business forward.

Ralph Lauren, which employs 250 data scientists, has also been sharpening its data and analytical skills to help it not just know who bought that polo, but what their next step in the brand might be and how to lay that path out with a little marketing.

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