I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty.
Sportsfile via Getty Images, one that would simplify discovering conferences for executives to attend and demonstrate their ROI. It turned out that many others did, too.
Through participation in accelerator programs and leveraging her industry experience, Samba navigated the challenges.For 20 years, Samba worked in corporate communications and marketing roles, which included organizing conferences and securing speaking engagements on behalf of the organization. To keep track of everything, she used Excel spreadsheets. The process was repetitive, time-consuming, and prone to human error.
The redesigned platform, SPROXXY officially launched on February 20, 2024. It is a SaaS-based conference intelligence platform that helps companies and agencies track metrics that help demonstrate the impact of conferences. Customers can use the platform to:Know who else in their organization is attending the conferences and track overall spending.Strategies For Success From A Black Female FounderSPROXXY, a conference intelligence platform that shows ROI.
Founders often overcome not being a techie by demonstrating strong market knowledge, showing traction, and effectively communicating their vision and the scalability of their business model. Because Samba represents the user, she participates in all product development meetings. “I understand the pain point because I’ve lived all sides of the business,” she said. She’s organized conferences, chosen conferences to attend, and had to report on the ROI of attending a conference.
Female founders often face the"motherhood penalty," where they are perceived as less committed to their careers or incapable of balancing work and family. Samba started the company when her baby was one month old.
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