.RachelBros is the brand's first ever celebrity embassador.
Celebrity endorsements aren’t exactly few and far between; they feel very ingrained in our culture. So it’s beyond refreshing when a brand and its chosen face boast a genuine relationship. In her first major brand deal ever, Rachel Brosnahan has linked up with Cetaphil, everyone’s favorite skin care staple. Though the company has been around since 1947, their collaboration with The Marvelous Mrs. Maisel star marks the first time in Cetaphil’s history that they’ve had a celebrity ambassador.
On the day that her partnership with Cetaphil was announced, I had the opportunity to sit down and chat with Brosnahan. After bonding over our Midwestern upbringings, and musing over gel nails and charcoal teeth whiteners, we discussed her passion for Cetaphil, the five products she would take with her back to the 1950s and why she’s disgusted by the pesky trope that women aren’t funny.
Brosnahan’s critically acclaimed Amazon series The Marvelous Mrs. Maisel is set in the 1950s, about a decade after Cetaphil was first founded. The fashion and beauty were decidedly glamorous at the time, so I wondered what products would be must-haves for Brosnahan if she had to travel back in time to Midge’s era. “I would take the Cetaphil Gentle Skin Cleanser with me,” she laughed. “I learned that in the 1950s, the gentle cleanser was around, but it was more of a cold cream.
When we first met Brosnahan’s character Midge in The Marvelous Mrs. Maisel, her beauty routine involved an elaborate ruse that resonates with some women and shocks others: Midge jumps in and out of bed to put on and remove her makeup before her husband wakes up, so he never sees her without her face painted. “I don’t wake up in the middle of the night to put my makeup on,” Brosnahan laughed. “That’s probably the biggest difference. My beauty routine is much more simplified than Midge’s.
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