'In the midst of a world that seemed frivolous, MTV News staffers were devoted to doing work that had depth,' writes former MTV VJ DaveHolmes in his reflection on the legacy of MTV News, which was shuttered Tuesday:
Those four drum-machine snare hits, represented visually by the N, E, W and S bars of a vintage typewriter, told you that things were going to get serious for a moment on MTV. You knew the tone was going to be a little more sober, the level of analysis a little deeper, whether the topic was the death of Kurt Cobain or Vanilla Ice’s cameo in “Teenage Mutant Ninja Turtles II: The Secret of the Ooze.” It was time for MTV News, where you heard it first.
In the early ’80s on MTV, the VJs had to deliver the music news and do the more in-depth artist interviews. But some things were weightier than an Alan Hunter could be expected to handle, and by 1987, the fresh crop of pop stars the network had helped to create wanted to be interviewed more thoughtfully. What was needed was someone with gravitas. Someone with a lifetime of wisdom and experience, which is to say: someone in their very early 40s.
MTV made the correct choice: Kurt Loder, by then a veteran of rock journalism and criticism, a longtime contributor to Rolling Stone, a co-writer with Tina Turner of her autobiography. Loder brought a new, more worldly vibe to the channel. He was like a cool professor, an. A persona so unique in the culture that it would have done Showtime’s “Yellowjackets” no good to create a fictionalized version; they had no choice but to deep-fake him.
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