Tarantino's “Once Upon a Time” is far from a surefire win. Will it pay off?
,” which opened with a stellar $191.8 million at the domestic box office last weekend.
Its Marvel blockbuster “Spider-Man: Far From Home,” released early this month, is poised to hit nearly $1 billion in worldwide box-office receipts. Sony also enjoyed a windfall from the Marvel antihero movie “Venom” late last year. However, the studio’s recent “Sony and Rothman have basked in the prestige of releasing the newest movie from the “Pulp Fiction” and “Reservoir Dogs” director. The studio, owned by Tokyo-based electronics giant Sony Corp.
Simpson invited multiple studios and financiers to read Tarantino’s script at WME’s Beverly Hills offices in late 2017. Rothman, who read the material in a conference room next to Simpson’s office, was enamored with its singular style and idea, and thought the story held commercial appeal for adults who often lack options at the cinema.
Financial concessions weren’t the only factor. Tarantino was won over, in part, by Rothman’s enthusiasm for the film, according to Shannon McIntosh, producer of “Once Upon a Time” and other Tarantino efforts. Sony also promised a major promotional campaign, including a takeover of Sunset Boulevard advertising, she said.
The movie is expected to debut with a respectable $30 million to $35 million through Sunday, according to people who have read pre-release audience surveys. The movie is expected to come in a distant second to “The Lion King,” which may gross about $95 million in its second weekend.
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