Putting the ‘P’ in P-pop: How ALAMAT promotes Filipino culture without disrespecting it

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Putting the ‘P’ in P-pop: How ALAMAT promotes Filipino culture without disrespecting it
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Since their debut in 2021, P-pop boy group ALAMAT has championed Filipino culture at every turn.

MANILA, Philippines –

When the group formed in 2020, creative director Jason Paul Laxamana made sure that each member was fluent in the native language of their hometown. The idea from the start was “The result is music unlike any we’ve heard before – bringing together the freshness of pop and the familiarity of tradition, anchored on the percussive nature of Filipino languages.

Mo admitted that even they weren’t very familiar with their own hometown’s culture to begin with, but they get guidance from Jason and also make sure to do their research.

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rapplerdotcom /  🏆 4. in PH

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