Johnson’s been with the company 17 years, and supervised the store footprint’s expansion from 50 Australian Cotton: On stores in 2004, to now about 1,500 stores globally, and a suite of eight brands, operating in 22 countries, supported by a global workforce of more than 17,000 people.
of purpose through its company culture and out into the communities it serves — then beyond, working on solutions to global problems.PHOTO PROVIDED BY: Cotton:On“Making a positive difference in people’s lives is COG’s purpose,” the company states. “It’s what gets us out of bed in the morning and drives our every move.” Leaders describe it as “kind of like a“The Good” COG does stems from its “purpose to make a positive difference in people’s lives … that’s our North Star,” says Johnson.
“We’re here to create meaningful social and environmental change for our current generations, and future ones, too,” the company says. “It’s a movement; a constantly evolving journey to make good on our purpose of making a positive difference. For people, the planet, and the things that matter.”Johnson offers the following advice for leaders at businesses of all sizes to follow COG’s lead:.
If you’d like to dive deeper with more purpose-led companies like Cotton:On, check out the Lead with We podcastFollow me on
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