The British brand, a specialist in shooting and countryside sports, is looking to build up its apparel, accessories and lifestyle offer for men and women.
The British designer is known for his soft touch, luxury fabric and leather expertise, and ability to design across ready-to-wear, footwear and accessories.
He will be based at the brand’s London headquarters, Audley House, in Mayfair, which is also the site of Purdey’s flagship store. Dan Jago, chairman of James Purdey & Sons, said Holloway’s “deep experience in luxury, as well as precise and refined vision, make him the ideal creative leader to build upon our strong sporting heritage, aligning perfectly with our ambitions for the brand.”
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