.publicschoolnyc won this year’s CFDA + Lexus Fashion Initiative for their new venture, V-to, a “blanks program” of recycled and organic cotton basics that will be available to designers and retailers across the industry.
have both advocated for in the past few months, calling on their peers to set ambitious targets and share resources.“linked arms” with them, as McCartney would say. As winners of the third annual CFDA + Lexus Fashion Initiative , designers Maxwell Osborne and Dao-Yi Chow took home $100,000 to fund their new initiative, V-to.
Chow and Osborne said the idea stemmed from the growing influence of “merch” in fashion, with designers high and low making logo tees and graphic hoodies to attract younger shoppers. “A lot of those garments have traditionally been really poorly and irresponsibly sourced cotton,” Chow explained . “It becomes so throwaway—‘it’s just a T-shirt, I can get another.’ We wanted to give people a better alternative and be the go-to source for sustainable blanks.
V-to pieces are being produced just outside of Toronto and consist of 60% recycled cotton , with the remaining 40% being certified organic cotton—an important factor when it comes to eventually recycling the garments. “Phase two is figuring out how to close the loop and collect these garments when they’re no longer being worn, so they can become raw material again,” Chow added.
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