Amid the slew of changes at one of the world's most influential social media platforms, the public information officers who operate government Twitter accounts are urging the public to verify that it really is their accounts appearing on timelines.
As Twitter became knotted with parody accounts and turmoil, Rachel Terlep, who runs an account for the Washington State Department of Natural Resources that intersperses cheeky banter with wildfire and weather warnings, watched with equal parts trepidation and fascination.
It underscored the challenge for the people tasked with getting public safety information out to communities. Now, they don't only have to get information out quickly. On the new Twitter, they also have to convince people they are actually the authorities. Amid the slew of changes at one of the world's most influential social media platforms, the public information officers who operate government Twitter accounts are cautiously waiting out the turmoil and urging the public to verify that it really is their accounts appearing on timelines. While it's an issue they've always had to contend with, it's especially worrisome now as a proliferation of brand impersonations spreads across the platform and changes to verification take hold.
Twitter hasn’t responded to media requests for information since Musk took over, but its support account has posted: “To combat impersonation, we’ve added an ‘Official’ label to some accounts.”
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