Ten years after “Gangnam Style” became a global phenomenon, South Korean rapper Psy is living his best life—proud of his “greatest trophy” and free from the pressure of repeating that unprecedented success. | AFP
But the success of “Gangnam Style” was a double-edged sword—with fame came pressure to deliver another huge hit. Psy once described it as one of the most difficult periods of his life.
“Gangnam Style” transformed not only Psy’s career but the music industry too, demonstrating how an artist not performing in a dominant language such as English could reach international audiences through the internet. He cites Queen as his earliest inspiration—while in middle school, he watched a video of the British band’s famous 1986 concert at Wembley.
“I literally heard hip-hop every day on the radio,” Psy said. “I thought: Oh, if I cannot sing that well, I gotta rap. Then I can be the frontman.” Psy insists he is far from done, dividing his time between his own music and concerts and working with P NATION acts.
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