“The Demystification of the Female Postpartum Body,” Chelsea Hirschhorn, CEO of Frida Mom, spoke about her postpartum experience in a culture where many new parents own a baby wipe warmer but few have
access to products custom-made to help heal and soothe episiotomy stitches and C-section incisions:
“That area is obviously the most sensitive for the first four weeks following birth, and I was told [icing that area] is the most important component of your recovery,” she says. When the nurses in Hirschhorn’s postpartum-recovery ward were arming her with what she would need to take care of herself at home, “they ripped open a Pampers newborn diaper, took a pitcher of ice from the hallway ice machine, and they stuffed the ice into the middle of the diaper,” she says.
As an alternative to puppy pads and duct tape, Hirschorn’s company is putting “postpartum-care kits” on the shelves of stores like Walmart and Target. The kits include tools such as combination ice pack/maxi-pads and the “Mom Washer,” a squirt bottle to make washing the perineal area easier. The kits will probably be useful, but the lack of products targeted to postpartum bodies addresses just part of the problem.
“‘When you’re pregnant, you go for checkups once a month, and then twice a month, and then in the last four weeks you go weekly. And then you have your baby, they send you home, and then you don’t come back until six weeks later,’” Jennifer Mayer, a New York City doula said. “‘Which is a huge chunk of time, and such an intense period.’” Indeed, many parenting books and blogs reference the “six-week checkup” as the first visit a mother and newborn will have with a doctor after birth.
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