AT&T, Comcast and Walt Disney aren’t the only big companies eager to get into streaming-video. Procter & Gamble, one of the world’s most influential advertisers, is looking to d…
AT&T, Comcast and Walt Disney aren’t the only big companies eager to get into streaming-video.P&G. the maker of Pampers, Crest and Bounty, among other popular supermarket staples, has struck a partnership with, the production company behind such projects as NBC’s “Las Vegas” and the HBO miniseries “Empire Falls,” to launch a long-form scripted series aimed at boosting themes of gender equality, diversity and inclusion.
The consumer-products giant has in recent years shown more interest in fostering themes of inclusion and diversity, the better to keep pace with an American populace that encompasses more consumers from various backgrounds.to include a plotline in an episode of “Black-ish” about black parents helping their children deal with racial bias.
Madison Avenue has grown increasingly concerned about the steady migration of consumers to streaming-video outlets, many of which run few commercials – and, sometimes, none. One solution may just be found in having advertisers create their own content for the new on-demand services.
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