Pregnancy test sales are up: Millennial baby boom could be next, experts say
Pregancy test sales have grown 13 percent since June 2020, according to Nielsen data and a new report from Bank of America, which suggests that this could be a clear indicator that more millennials are planning to become parents. By comparison, pregnancy test sales averaged an increased of 2 percent year over year from 2016 to 2019, according to the report, which was obtained byThe report also pointed to two other signs of an impending baby boom.
Birth rates are also up. According to Bank of America's research, births increased 3.3 percent in June, the most since 2013.
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