The final shape of LVMH's likely Olympics sponsorship rests on Antoine Arnault, one of LVMH Chairman and CEO Bernard Arnault's five children and heirs, in a high-profile deal that could test the 46-year old's marketing prowess
Chairman and CEO Bernard Arnault's five children and heirs, in a high-profile deal that could test the 46-year old's marketing prowess.hold important positions in LVMH, with each closely watched for any sign of pulling ahead of others to one day succeed the 74-year old CEO, who has not indicated he plans to step down any time soon.
With the event barely a year out, the late-stage negotiations between the Paris 2024 Organising Committee and the world's biggest luxury group, which is also Europe's most valuable company with a market capitalisation of more than 400 billion euros, have generated much interest in France. He has taken to the stage to bolster LVMH’s environmental credentials and hosted annual workshop tours for the public, for example.
Although Antoine Arnault's work shepherding LVMH's sponsorship of the Olympic Games is taking place behind closed doors, the outcome would be highly public.
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