Post Malone has partnered with Mario 'Mr. Sherbinski' Guzman and Icon Farms to launch the American Grown Hemp, Billboard has learned.
Icon Farms partners with local farms throughout the Midwest and West Coast, and has a production facility in New York and is headquartered in Los Angeles, the first consumer products from American Grown Hemp will be individually wrapped pre-rolls -- basically hemp flower, rolled up with rolling paper and smoked like a joint or ciggarette, although the American Grown Hemp pre-rolls are tobacco and nicotine-free and contain only very small traces of THC, the main psychoactive compound in...
"The hemp pre-rolls are enhanced with proprietary terpene flavor profiles -- Shaboink 'Posty OG' and Sherbinskis 'Gelato' -- and are manufactured using only American Grown Hemp, plant-derived terpenes and water," a press release announc the partnership reads. American Grown Hemp prerolls will be "laboratory tested and free of pesticides, mold and microbiological agents, residual solvents and heavy metals.
Malone said in a statement he was "proud to bring a natural hemp product by Shaboink to market. It’s a product I personally love and know my fans will too.” Guzman added, "It’s my honor to pioneer the hemp category with Post Malone, Shaboink and Icon Farms. I’ll never forget the moment we watched their tobacco machines replaced with hemp and saw the first batch of pre-rolls come off the production line.", president of Icon Farms, said the partnership creates "an unprecedented national platform for a new era in American Grown Hemp."
American Grown Hemp will be distributed by Greenlane and eventually made available at more than 7,000 independent smoke shops and 11,000 regional retail chain stores. Shaboink and Sherbinskis hemp pre-rolls will be unveiled at the Champs trade show in Las Vegas starting today .
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