Positive Luxury Looks to Speed Net-zero Adoption

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Positive Luxury Looks to Speed Net-zero Adoption
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Certification agencies are linking arms for luxury compliance.

The hope, per Positive Luxury’s co-chief executive officer Amy Nelson-Bennett,

is to provide an ambitious commitment beyond compliance. “Just like Positive Luxury’s Butterfly methodology and services, this partnership is not just about depth and scope of measurement. 51toCarbonZero provides a dynamic live dashboard and together we help global companies create accountable transition plans, and take real action to accelerate reduction in their carbon emissions — as opposed to offsetting.

Partners look to help luxury firms reduce reporting time, better analyze data for decision-making and fine-tune compliance. Tools span a carbon footprint measurement platform, complete with an emissions factors database and carbon calculators. Positive Luxury currently counts 170 organizations with or undergoing its Butterfly Mark certification process. Positive Luxury is in talks with 10 clients who are interested in taking their assessments further under the new partnership.

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