Among the 90 largest U.S. metro areas, Seattle ranked second only behind Portland, where 43% of beer drinkers had a microbrew or craft beer in the past 30 days.
SEATTLE — It’s a great time for beer lovers in Seattle. For one, Friday marks the end of Seattle Beer Week, an eight-day celebration of our local craft beer culture.
A little more than 1.5 million adults age 21 and older in the Seattle metro area consider themselves beer drinkers, according to survey data from market-research firm Nielsen. That’s just about half of our metro area’s total legal-age population. Even if the concentration of beer drinkers in Seattle isn’t particularly high, our area stands out in another way: Compared with nearly everywhere else in the country, folks here are more discerning when it comes to their brews. Or to put it another way, we’re one of the beer-snob capitals of the country.Thirty-seven percent of beer drinkers in the Seattle metro said they’ve enjoyed a microbrew or craft beer at least once in the past 30 days.
When asked which brand of beer they drink most often, about 44% of Seattle beer drinkers picked one of the Top 10 beers. Nationally, 63% of drinkers said the beer they most often drank was one of the Top 10 brands.They’re very similar to the list of top beers nationally, although the order is a little different.
In the Seattle area, beer is more popular among men than women, as it is nationally. About 59% of local adults 21 and older who said they were beer drinkers were men, compared with 41% of women.
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