Porsche’s debut NFT collection may not have sold out, but it did highlight important lessons for legacy brands looking to enter Web3. camlearnscrypto breaks it down
Other brands have chosen to tap into existing NFT communities to release products that are created specifically for holders. In August 2022, jewelry companyGlobal coffee giant Starbucks has even chosen to revamp its wildly-popular loyalty program by placing it on the blockchain. In December,for its Odyssey rewards program, integrating features to help onboard newcomers into Web3 .
with its NFT collection TIMEPieces, told CoinDesk that brands must look at Web3 as a way to deepen consumer engagement. “However, revenue cannot be the leading driver for this evolution,” he added. “Rather, it should be the outcome of a thoughtful strategy and execution.” “The expectation today is that a brand should add value before it asks the community to buy anything,” said Cassatt. “This starts the relationship on the right foot for building long-term trust.”
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Porsche NFT Collection Fails to Gain Traction As Mint Kicks Into GearThe eth_porsche NFT collection had a slow start to its mint on Monday, with NFTs selling on the secondary market for below the collection's mint price of 0.911 ETH. camlearnscrypto and rosieperper report
Baca lebih lajut »
Porsche Hits Brakes on NFT Mint After Backlash.eth_porsche says it's halting its NFT mint a day after opening to the public amid criticism of its high mint price. As of Tuesday, only about 25% of the project's NFTs had been minted. camlearnscrypto reports
Baca lebih lajut »
More ‘Game’ less ‘Fi’ — Ushering in a new era of Web3 gaming
Baca lebih lajut »
Blockchain developer QuickNode raises $60M at $800M valuationNot a unicorn but very close. QuickNode's $800 million valuation shows that investors have their eyes on scaling multichain infrastructure.
Baca lebih lajut »
Nike .SWOOSH Web3 Studio Kicks Off with Polygon NFTs.SWOOSH by Nike, a unique Web3 apparel studio, goes live on Polygon $MATIC w/ jgao and MihailoBjelic BuiltOnPolygon
Baca lebih lajut »
Media consulting firm Digital Distro removes web3 from its servicesDigital Distro will focus on film, music and brand consulting. It may add back web3 consulting services if the industry becomes more stable.
Baca lebih lajut »