Porsche's recently announced partnership with Apple is another sign of big tech's push into the car:
Porsche is providing drivers with a free six-month subscription to the music streaming service, which otherwise costs $9.99 a month, and three years of free connectivity. Porsche and Apple seem to make a natural pair as 80% of US Porsche owners use an iPhone,Additionally, Zellmer said Porsche values Apple's commitment to privacy, as the automaker"will always be very cautious about whom we grant access to our digital ecosystem in our cars.
Google has created an infotainment operating system that is baked into the car so drivers don't need to connect their phones via Android Auto. Earlier this year, Googleit would open its Android Automotive OS to third-party developers of media apps such as for music or podcasts, before expanding to navigation and communication apps in an effort to build an infotainment app ecosystem.
As tech giants get more involved in the auto industry, automakers should look to forge partnerships to expand their vehicles' offerings. Consumers' in-car time is rising, with the average US driver spending overEntering the car enables big tech companies to dominate more of a consumer's time that previously would've been spent with other sources, such as the radio or a connected phone app.
This will only become more important as autonomous vehicles begin to hit the roads and the key differentiator between the vehicles and services of automakers becomes the in-car experience.Sign up for the Transportation & Logistics Briefing to get it delivered to your inbox 4x a week. >>pass to Business Insider Intelligence and gain immediate access to the Transportation & Logistics Briefing, plus more than 250 other expertly researched reports.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Porsche to stream Apple Music into all-new Taycan EVPorsche and Apple believe music streaming is the next advancement for in-car entertainment. The luxury automaker and tech giant are teaming up to allow drivers of the all-new, all-electric Porsche Taycan to stream Apple Music directly into the car.
Baca lebih lajut »
Porsche's All-Electric Taycan Will Be the First Vehicle to Integrate Apple MusicPorsche is preparing to release its first all-electric production vehicle, the Taycan, and it’s partnering with Apple Music to improve the in-car experience.
Baca lebih lajut »
Apple Music Launches ‘Shazam Discovery’ Chart, Focused on New ArtistsApple Music today launched the “Shazam Discovery Top 50,” a weekly, global ranking of 50 artists that it describes as “on the move and trending” — in other words, new and emerging artists. While th…
Baca lebih lajut »
Apple Card Launches in U.S. With 3% Cash Back on Apple, Uber PurchasesApple launched Apple Card, a new credit card tied to iPhones that it’s offering in partnership with Mastercard and Goldman Sachs, broadly in the U.S. The card, available to all qualified iPho…
Baca lebih lajut »
Apple TV Plus Will Cost $9.99 per Month, to Launch in November (Report)Apple is reportedly looking to launch the Apple TV Plus subscription-video service in November — around when Disney Plus is set to debut — for $9.99 per month. Apple TV Plus will bow in…
Baca lebih lajut »