Think “crumpled” and “wrinkled” are unsexy adjectives? Think again
July 25, 2023In the 1980s and ’90s, a label called Hunza first popularized crinkle suits’ tactile textile, often referred to as “popcorn” fabric. Julia Roberts wore Hunza’s crimped blue-and-white cutout dress in “Pretty Woman".Relaunched in 2015 as Hunza G by current London creative director Georgiana Huddart, the brand’s suits, like this one in purple, have become go-tos for It girls like Kendall Jenner and Dua Lipa.
Knitted from proprietary nylon-elastane yarn, Hunza G’s suits “stretch to fit” without “stretching out,” claims Huddart. Her malleable bikinis and maillots are generally one-size-fits-most, an approach rival brands have adopted. Now, labels from Bottega Veneta to Good American have jumped on the rumpled beachwear train. And women are paying attention.
Sydney Kempler, who owns eight versions from a range of brands, said she finds popcorn fabrics look dressier and “more expensive” than flat, flimsy Lycra. Sabra Krock, creative director of swimwear retailer Everything But Water, said the real draw of crinkle suits is their excellent elasticity: “They’re so accommodating for many different shapes and sizes.”With a low, scoop back, high-cut legs and a bold color combo, this style makes a statement while you splash.
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