Political ad spending overall during the 2022 cycle is projected to smash the previous midterm year record of $4 billion and even surpass the $9 billion record set during the 2020 presidential cycle, according to AdImpact.
Nearly $450 million in outside spending has been spent on Senate races so far this cycle, according to OpenSecrets, a watchdog group that tracks money in politics. Just over 80% of that sum, or about $360 million, went to the 10 races deemed competitive by Cook Political Report.
The main two super PACs and committees focused exclusively on winning party control of the Senate announced in the spring a collective $333 million in ad reservations targeting battleground states in the fall. Expect their spending to go up, though some of the groups’ ads may not be required to file as an independent expenditure. The ad-tracking firm AdImpact projected in August that ad spending across Senate races will hit $2.4 billion, an increase of 136% compared to the 2018 cycle.
“I think what it really comes down to is the stakes of controlling the government are really high,” said Christopher Warshaw, a political science professor at George Washington University. “We just saw a number of major pieces of legislation that were passed over the last two years that wouldn’t have been passed if Republicans had won the Georgia Senate runoff and/or controlled the House.
The Senate Leadership Fund dropped nearly $10 million in ads meant for Arizona and Alaska, according to a Politico report, though the latter move was viewed as a vote of confidence in Alaska GOP Sen. Lisa Murkowski. The report also said the change came partly in response to the group stepping up its spending in Ohio by $28 million and the funds were set to be reallocated.
“The closer you get to Election Day, to when people vote, the more the ads are going to matter,” Warshaw said. “So certainly, I think some of these candidates who spent a whole lot of money on ads over the summer may wish they had some of that money to spend in September [and] October.”Political ad spending overall during the 2022 cycle is projected to reach a record-setting $9.
Mayersohn said incumbents generally raise more than their challengers, so “if you have more incumbents, you have an advantage.” Kelly and Warnock also have the most cash on hand of any candidate in a competitive Senate race, making them well-positioned to make major ad buys in the weeks leading up to Nov. 8.
In response to the ad on abortion, a Rubio spokeswoman said the senator “is proud to be unequivocally pro-life” and labeled Demings “a pro-abortion extremist.”
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