Niantic, a San Francisco-based mobile games developer, announced on Thursday that it would lay off 230 employees as part of a reorganization.
s app stores have introduced changes that prevent advertising tracking among apps, which has made advertising to gain new users more expensive and unpredictable.
Hanke said that the reorganization was due to both "internal and external factors," including an overall global macroeconomic slowdown. "In the years since Pokémon GO's launch, the mobile market has become crowded and changes to the app store and the mobile advertising landscape have made it increasingly hard to launch new mobile games at scale," Hanke wrote.Overall App Store spending on games declined 5% in 2020 to $110 billion, according to an estimate from Data.ai, a research firm.
The move also signals a shift in the landscape for augmented reality applications, which can integrate computer graphics and data into the real world. Pokemon Go can display a digital monster interacting with the real world through a phone's screen. But the technology is starting to be integrated into headsets or goggles that use powerful cameras to integrate the real and virtual worlds, which many in Silicon Valley see as the next major computing platform. Earlier this year,
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