IN line with continuous efforts to enhance customer experience and do business responsibly, the Philippines’ largest integrated telecommunications company PLDT Inc. (PLDT) and its wireless subsidiary Smart Communications Inc. (Smart) operationalized their Diversity and Inclusion Policy to include retail operations and customer touchpoints.
IN line with continuous efforts to enhance customer experience and do business responsibly, the Philippines’ largest integrated telecommunications company PLDT Inc. and its wireless subsidiary Smart Communications Inc. operationalized their Diversity and Inclusion Policy to include retail operations and customer touchpoints.
According to the National Council on Disability Affairs, there are over 1.4 million registered persons with disabilities in the Philippines as of March 11, 2024. Alongside efforts to promote the social and economic inclusion of people with disabilities, advocates are raising awareness about neurodiversity. Neurodiversity recognizes the variations in how people’s brains function and includes conditions such as dyslexia, autism, and attention deficit hyperactivity disorder .
The workshop tackled fundamentals of disability inclusion and neurodiversity and anchored on real-life PLDT and Smart store scenarios to cover methods of effective communications and customer care for persons with disabilities and neurodiverse conditions. Complementing disability inclusion trainings and standardized guidelines for their personnel, PLDT and Smart are ensuring that their retail store design and operations are in accordance with the principles of Batas Pambansa Bilang 344 or the Accessibility Law. Among various considerations, their store equipment and furniture sets follow ergonomic design principles to promote accessibility and accommodate customers with disabilities.
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