Pinterest files to go public: Booked $756 million last year and claims more than 250 million monthly users.
Pinterest released its IPO prospectus on Friday, joining a bevy of tech companies going public in 2019. The stock will trade under the ticker"PINS" on the New York Stock Exchange.
Global average revenue per user for 2018 was $3.14, representing a 25 percent increase compared to the previous year. In the U.S., 2018 ARPU was $9.04, marking a 47 percent increase compared to 2017. International ARPU was $0.25 in 2018, marking a 22 percent increase from the prior year. The company will offer two classes of stock. Class A shares will receive one vote per share, while Class B shares will receive 20 votes per share. Pinterest's filing did not list the breakdown of stock ownership among its executive officers and directors.
In its S-1 filing, Pinterest said one risk factor is that it could fail to penetrate new demographics. Currently, 80 percent of Pinterest's total audience in the U.S. is made up of women ages 18-64 with children, the company said, citing an independent study by Comscore.
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