Heirs of Pablo Picasso vault into 21st-century commerce by selling 1,010 digital art pieces of one of his ceramic works that has never been seen publicly
Picasso's descendants looking to cash in on and ride a wave of interest in so-called non-fungible tokens, or NFTs.
In an interview, published on Wednesday before the formal launch this week, Picasso's granddaughter, Marina Picasso, and her son Florian Picasso opened up their apartment, which is swimming in works from their illustrious ancestor, in an upscale Geneva neighborhood. The artist's descendants are showing only a sliver of the underside of the work linked to the NFTs, a ceramic piece about the size of a large salad bowl. The exposed parts show forms like a thick yellow line, a dribbling green splotch, and a brushed-on number “58” at the base.“It's a work that represents a face, and it's very expressive,” she said. “It's joyful, happy. It represents life ...
“Everything is evolving,” said Florian Picasso, insisting that the NFT honors the great artist. “I think it fits within Picasso’s legacies because we are paying tribute to him and his way of working, which was always being creative," he said.