The Philippines ranks number 1 in the percentage of social media users aged 16 to 64 years old that follows influencers, a global result said.
According to the 2023 Global Digital Report by Meltwater and We Are Social, 46% of Filipino social media users aged 16 to 64 said they follow influencers and other social media experts.
The Philippines is followed by Nigeria , Brazil , Kenya , South Africa , Indonesia , Saudi Arabia , Colombia , Mexico and Malaysia .Globally, the report said that of the social media users from ages 16 to 24 years old, 30.6% are female and 24.3 are male. For ages 25-34, 27.3% are female and 22.8% are male. For ages 35-44, 22.9% are female and 20.4% are male. For ages a45-54, 17.9% are female and 16.3% are males. Lastly, for ages 55-64, 11.4% are female and 11.6% are male.
The 2023 Global Digital Report showed various data from market research agencies, internet and social media companies, governments, public bodies, news media, and private individuals, as well as extrapolations and analysis of that data. Meltwater is a software and online media monitoring company, while We Are Social is a creative agency actively involved in social media.
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