Following the debut of Pharrell Williams' first campaign as creative director, Williams appeared at Louis Vuitton’s headquarters wearing the same outfit. “I am the client,” assented Williams.
Louis Vuitton chairman and chief executive officer Pietro Beccari, joining via Zoom from a car somewhere in Greece where he had just attended the brand’s high jewelry presentation, gently chided his new recruit.
Lest anyone forget, Williams has been active in high-end fashion since codesigning a line of eyewear with Marc Jacobs at Vuitton in 2004. Some commentators were disappointed that the job didn’t go to one of the young designers rumored to be in the running, even though his predecessoralso came from a non-fashion background, redefining the role of creative director into something closer to a curator.
, Kanye West, Pharrell Williams and Jermaine Dupri attends Xbox Oasis Pool Party hosted by Kanye West on September 8, 2007 in Las Vegas.“It’s crazy because you can see a photo of myself with Kanye [West] and Virgil wearing the sunglasses, so it’s like all of this serendipitous connection,” Williams said.
“What would you do? Right? Like, you know, you get to come in here with the world’s greatest house; dare I say, unlimited resources. I hardly ever hear ‘no,’ and when I do, it’s always for a real constructive reason, and then I’m given an opportunity to do something even bigger, even greater. This has been nothing but a gift,” Williams said.
He sprinkled extra pointers into the teaser image, which showed Rihanna wearing a shirt in a pixelated Damier check that is only partially buttoned, exposing her pregnancy bump. Her arms are laden with Speedy bags of various sizes in Vuitton’s signature monogram, but in a range of primary colors, including red, yellow and green, and made of leather instead of canvas.
Williams said he was building on the work of his predecessors, including Abloh, who made history by becoming the first African-American artistic director at the French luxury house. The men’s position had remained vacant since Abloh’s untimely death in November 2021. “You have to find the equilibrium, to find the possibility of giving them the freedom of expression of the creative mind, and at the same time, you’re responsible for a huge business, and you have to get some rationality into it, and that’s the difficult part,” he said. “I believe I created special relationships with each single one of them, as I’m creating with Nicolas and with Pharrell, and that’s the pleasure part, when you see this balance.
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