Louis Vuitton has named the musical artist and entrepreneur Pharrell Williams its new men’s fashion director, succeeding Virgil Abloh, who died in November 2021. Pharrell will show his first collection in June
going through the rumor mill. One thing seems likely: Williams, who is 49, might have been under consideration for a while since Beccari only recently became CEO of Vuitton, succeeding Michael Burke, who held the post for a decade. A creative appointment that important doesn’t happen in a matter of weeks. Beccari was previously chief executive of Dior, which, like Vuitton, is controlled by LVMH.
Aside from being a major artist — with 13 Grammy Awards and two Academy Award nominations, for Original Song and as a co-producer for Best Picture — Williams has long been a catalyst in fashion at a number of levels. He founded, with Nigo, the apparel brand Billionaire Boys Club. He’s been associated with Chanel; he attended the house’s Métiers d’Art show in Dakar last December.
Williams is no doubt a man of ideas, with a feeling for the Zeitgeist, but perhaps the real test is whether he can dedicate himself fully to being a creative director of a luxury-goods house. His résumé suggests he excels at doing many different things — obviously at doing collabs. But being a creative director at a brand the size of Vuitton is enormously demanding, if he’s to create a new and distinctive ethos, and not simply a series of high moments.
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