.Pharrell Williams' “Pharrell-isms” comes less than three years after Princeton University Press came out with “Abloh-isms,” dedicated to the late Virgil Abloh and Williams’ predecessor in LouisVuitton’s men’s department.
Back in 2012, having already logged two collaborations with Vuitton, he extolled how the French brand “takes a regal approach in designing their products, and they love it.”
“Pharrell has encouraged and embodied a rethinking of traditional masculinity, reflected in part in his unabashed embrace of luxury and fashion,” Warsh writes. “It is also evident in the complex ways that, in matters of personal attire, he plays with color, form and texture. According to Warsh, a “sense of uplift and unconventional thinking” extends to Williams’ work across music, art, fashion and design. “In all areas, Pharrell’s work is defined by openness and collaborative spirit.”
They are “the influence for the music. We are the influence for the sneakers. We are the influence for the art. We are the influence for the slang. We are the influence for the sound. We are the influence for the dancing. We are the influence for our taste buds. But the problem with all that: We don’t own most of it. We’re not the owners.”
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