Pete Buttigieg makes big South Carolina ad buy as campaign seeks elusive black support

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Pete Buttigieg makes big South Carolina ad buy as campaign seeks elusive black support
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Democratic presidential contender Pete Buttigieg is planning a hefty new ad campaign in South Carolina as his campaign seeks to build up support among black voters, who have so far been skeptical of the young mayor.

Democratic presidential contender Pete Buttigieg is planning a hefty new ad buy in South Carolina as his campaign seeks to build up support among black voters, who have so far been skeptical of the young mayor.

Buttigieg also pledges in the ad "to tackle systemic racism wherever we find it until your race in this country has no bearing on your health, or your wealth, your life expectancy or your relationship with law enforcement." Buttigieg also pledges in the ad to "tackle systemic racism wherever we find it until your race in this country has no bearing on your health, or your wealth, your life expectancy or your relationship with law enforcement."

The 37-year-old Democrat has seen a recent surge in Iowa, which has a small minority population, but has had less success garnering the support of black voters in critical early primary states that are more diverse.Read more:Iowa's population is about 4% black, according to Census figures. In South Carolina, in contrast, more than one in four residents are black. Black voters are more likely to be Democrats, making the voting bloc even more essential in the party's primary process.

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