Peso Pluma Makes Splashy Start on Billboard Global Charts, Powered by U.S. Consumption

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Peso Pluma Makes Splashy Start on Billboard Global Charts, Powered by U.S. Consumption
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The rising Mexican star generated 227 million first-week streams worldwide from songs on his debut album.

The album’s song chart debuts are led by “Lady Gaga,” a collaboration with Gabito Ballesteros and

starting at No. 14 on the Global 200 and No. 19 on the Global Excl. U.S. ranking. “Luna,” with Junior H, follows at Nos. 22 and 43, respectively. That trend continues, with all thetracks ranking higher on the Global 200 than on Global Excl. U.S., or simply missing the latter list. The album’s 14 standard-edition tracks accumulated 227.2 million streams worldwide in the tracking week, according to Luminate. Almost half of those came from the U.S., compared to almost 55% beyond. While the scale technically tips toward Peso Pluma’s international prowess, that 45% U.S. share is more than double the average among this week’s charting songs .

Peso Pluma is from Mexico and performs and records under the broad umbrella of Spanish-language regional Mexican music. But given Mexico’s close proximity to the American south, many genre artists hail from Texas and neighboring states, helping to create a strong listenership between the two countries. Even though Peso Pluma himself is not from the U.S., American fans have clearly been eager for his modern interpretation of regional Mexican styles.tracks on this week’s Global 200.

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